We are Committed to Reinventing Benefit Distribution and Healthcare Navigation
The American healthcare system is failing its people. When more than 70% of Americans feel failed by their healthcare system, when six in ten insured adults struggle with their coverage, when millions delay care due to confusion and costs – this isn't just a problem. This is a crisis calling for transformation.
We envision a future where healthcare navigation isn't a maze, but a guided journey. Where understanding and accessing care isn't a privilege, but a right. Where technology serves humanity by making healthcare more accessible, understandable, and manageable for all.
In a world where healthcare headlines speak of obstacles and frustration, we are writing a new story. One where technology meets humanity. Where understanding replaces confusion. Where guidance replaces guesswork.
This is more than a mission – it is our revolution in healthcare navigation.
This is more than innovation – it is our commitment to every American struggling with healthcare decisions.
This is more than a company – it is our commitment to transforming the healthcare journey.
Partner with us in this journey as we transform healthcare navigation together, one life at a time.
Your Trusted Guide. Every Step. Every Decision. Every Day.
Because everyone deserves a clear path to better health.
Fred Camacho, PhD
Founder and CEO
Driven by empathy for healthcare consumers and stakeholders, as well as the power of transformative AI, my mission is to revolutionize healthcare distribution and navigation, ensuring comprehensive, user-friendly access and support for everyone. Partner with us in crafting and implementing breakthrough solutions at HealthcareGPS!
Brian J. McGuire, MBA
Chief Marketing and Experience Officer
With more than 35 years of nationally recognized experience in consumer engagement and user experience, I'm deeply committed to enhancing people's lives and always trying to make them a little easier. Now, in my third start-up, I'm excited to apply generative AI to streamline and simplify the end-to-end health benefits and insurance journey.
Lauri Middleton, RN, MSN
Chief Clinical and Content Officer
With more than 37 years experience as a cardiothoracic Registered Nurse, and various other roles in health insurance, I have long been dedicated to equipping consumers and healthcare professionals with the tools necessary to successfully navigate health insurance complexities and improve healthcare choices.
Willy Camacho, PhD
VP Engineering and QA
Having spent the past 30 years as an electrical engineer, focused on creating advanced technology solutions to enhance human behavior and digital activity, I’m thrilled to now apply my engineering and QA experience at HealthcareGPS to help create cutting-edge AI solutions for healthcare payers, brokers, and consumers.
Karen Orilla
Vice President Design
With over 20 years of expertise in healthcare and financial services, I specialize in delivering creative and strategic design solutions. My passion lies in crafting clear, impactful user-friendly designs that enhance how businesses engage with their audience.
Steve Dwyer, MBA
Vice President Sales
My passion is driving value-add solutions to improve the health care experience for consumers, providers, and payers. With 20 years of experience in forging strategic partnerships between payers and providers and designing health benefits for consumers, I’m excited to apply my sales and development background to introduce many users to the game-changing solutions at HealthcareGPS!
Jeremy Hays
Vice President Operations
I’m passionate about improving the experience for Medicare beneficiaries and the agents who support them. Throughout my career, I’ve worked with health plans and technology companies to streamline distribution, enhance operations, and implement scalable tech solutions. I’m excited to help push the industry forward with the latest advancements in AI.
Russ Bennett
Health Literacy and Distribution
As a healthcare strategy consultant, with more than 30 years of experience, specializing in multicultural patient engagement and literacy, I'm eager to support HealthcareGPS in empowering patients and healthcare professionals across payor, provider, broker, and caregiver sectors.
Annette Todd
Agent Experience and Process
Medicare benefits and plans have evolved greatly since I began my career in healthcare more than 30 years ago, I find great meaning in my work knowing that by embracing change and participating in this continual evolution, my work contributes to making Medicare options easier to navigate and more accessible to all eligible enrollees.
Howard Zoss
Media and Strategic Planning
Results-focused marketing strategist with 45+ years experience at national and digital ad agencies. Expertise in digital/traditional media and strategic planning including Healthcare, CPG, DIY Home and Restaurant experience. Given my media background, I think very differently about digital marketing. Coupled with human guidance it maximizes marketing performance and ROAS to move brands forward in the digital age.
Jaime Rosales
Business and Distribution Strategy
Having spent much of my career trying to enhance the Medicare landscape, I’m excited to be an advisor to HealthcareGPS, as they create and launch MedicareCopilot. This AI platform is poised to help transform Medicare sales into a more transparent, consultative, and consumer-centric experience – leading to more personalized and informed healthcare decisions.
Caraline Coats
Payer and Sales Strategy
I have been on a personal mission to make healthcare easier to access, understand and utilize. Removing stress at a time when people are most vulnerable is the right thing to do. Connecting people to the right benefits, right care, right place and time, in an easy way, gives me purpose.
Scott Stafford
Market Position and Distribution
I’ve dedicated my career to helping Medicare beneficiaries. Having worked for many years as a top sales representative for both Humana and UnitedHealthcare, I now own Benefits Life, an FMO based in Colorado with more than 150 agents. As a technology visionary, I’m excited to be part of the HealthcareGPS advisory team to usher a new AI era into the Medicare market.
Brad Mandacina, CEBS
Commercial Benefits Market
With nearly 25 years of experience in operations, technology consulting, and product lifecycle management, my focus is on helping employers streamline their processes, enhance employee engagement, and optimize benefits utilization. My passion lies in leveraging technology to remove inefficiencies and create more effective workplace solutions.
Matthew Kaiser, CEBS, MBA, SPHR
Commercial Benefits Market
I love sharing my consulting curiosity and decades of experience to help employers grow and optimize their people, processes and infrastructure. In this era of unrelenting regulatory, economic, and technological changes, employers can depend on my teams to bring actionable data, operational advice and unbiased advocacy.
Carissa Plumery
Agent Experience and Usability
With over a decade of healthcare sales experience, I am passionate about helping beneficiaries and agents navigate the complexities of healthcare. As Vice President at Benefits Life, we are committed to enhancing the agent experience and driving efficiency through technology, aligning perfectly with HealthcareGPS and its transformative impact on the healthcare industry.
Heidi Broberg
Agency Integration and Experience
Decades in healthcare fuel my passion for simplifying Medicare's complexities. Witnessing its evolution, I strive to make informed choices accessible. Believing AI platforms are the future, I'm dedicated to empowering beneficiaries to confidently manage their healthcare, embracing technology's advancement.
Michelle de Guzman
Agent Experience and Process
With over 25 years in the insurance industry, I’m an early tech adopter and a passionate advocate for excellence in Medicare. I’m dedicated to helping build bulletproof systems that empower agents to stay compliant and elevate efficiency to a high art.
Martin Camacho
Product and Technology
With my deep technology and enterprise and consumer product roots, I’m passionate about empowering everyone to find and access great healthcare. Through relentless innovation and commitment, we will make a positive impact in people’s lives.